One of the most clever digital campaign last year should belong to IKEA. They set up a profile for the store manager and launched a simple message: "Tag yourself on the furniture that you want to win (in each image). Then write a statement about why you should win in the comment field below the photo. Then hope you were the first to tag that item and had the best justification. Winners will be contacted directly through Facebook. Good luck!"
Some of the best campaign strategies are simple, and none simpler than using the default “tagging” tool on Facebook to help create a buzz for an online competition. With the way tagging works on Facebook, the moment you tagged anything, everyone in your network instantly knew what was up for grabs. Subsequently, thousands and thousands of people were flooding the Facebook page in search of freebies. A very clever approach for small budget campaigns.
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